Railway company ProRail is super innovative and the most punctual in Europe. Their many online haters suggest otherwise. We went after some of the most notorious. We used the hate to become more loved: thanking haters for their ‘inspiration’ and the innovations it sparked. Where would ProRail be
Creatives: Paul Wagenmaker, Arnoud Robbe, Ervin Ramratten, Helen Fernando, Michael Jansen
Agency Producer: Swantje Hoppe, Ratna Soetrisno
Production Company: CCCP
Director: Chris Vijn
Director of Photography: Mattias Schut
Editor: Joshua Menco, Joshua Fenton
Ford has a special service for Fords of 5 years and over:
Ford Motorcraft. Maintenance at the dealership at the same price as your local garage. Nevertheless, it seems that owners of older Fords find the threshold fairly high at the dealer. The campaign shows that this is actually unnecessary.
Truly any Ford is welcome. No matter what your Ford has been up to, or how long it has been gone. It’s always welcome home.
Creatives: Peter van Rij, Martijn van Marle, Marco de Jong, Jurriaan Noij
Agency Producer: Swantje Hoppe, Mariska Fransen,
Producer: Monique van Beckhoven
Production Company: Pink Rabbit
Director: Ismael ten Heuvel
Director of Photography: Noël Schoolderman
Editor: Govert Janse, Martin Heijgelaar, Joshua Fenton
Colour Grader: Barry Clarke
Music: Sjoerd Limberger, Niels Den Otter
BLOKKER HEEFT HET IN HUIS
Blokker, once market leader in household products, was fading. It wasn’t connected with nowadays families anymore.
Maybe only with your mom. But the thing is, your mom was right all along about Blokker. This brand knows how families roll and what they need. Still do. All they needed was un upgrade. Simply by staying true to who they are. This portrait of more than 30 families captured their relevance.
TASTE A DUTCH MASTERJUICE
We stole some priceless art from The Rijksmuseum and dropped it in a Philips blender. Now you can drink a masterpiece!
People ignore fruit and vegetables. 80% of us don’t get enough of them. This can lead to all kinds of serious health problems. Luckily, Philips believe there’s always a way to make life better. So, with Dutch MasterJuices, we teamed them up with The Rijksmuseum to put fruit and vegetables back in the picture. To grab people’s attention, we stole priceless fruit from the museum – then threw it in a Philips blender. Then we made some little social films to let people create their own healthy dose of art at home.
Creatives: Peter van Rij, Martijn van Marle, Jacques Massardo, Ross Fowler, Nick van Wagenberg, Nevil van Outheusden, Helen Fernando, Djajant Hanenberg
Agency Producer: Swantje Hoppe, Mariska Fransen, Joshua Fenton
Production Company: CAM DAVID
Service Production Company: We Film, Dare Creative, Jelier en Schaaf
Director: Joost van Herwijnen, Joeri Holsheimer
DoP: Joost van Herwijnen
Post Prodoction: Compound
Music: Massive Music, MacLoud
Editor: Nicholas Samuel Koon Lim
Cannes Lions International Festival of Creativity 2018
Bronze, PR Lions (Use of Events & Stunts): “Dutch Masterjuices” for Royal Philips with Ogilvy
Bronze, Direct Lions (Consumer Durables): “Dutch Masterjuices” for Royal Philips with Ogilvy
NEVER HAD THAT BEFORE
When you mix the flavors of fruits that are already exotic, you not only get weird product names like Passionanas and Manguava, you also get flavors that no one has ever had before. Which, in all its simplicity, is the premise of this campaign.
GLOBAL BRAND CAMPAIGN
Dawn light. Sun light. Moon light. Star light. So far, so familiar. But what’s a deep sea light, goal light, or a not this house light?
This campaign shows the world that Philips Hue is all about any light you can imagine… you just need to give them a name. A launch film, more music video than ad, hits us with a series of everyday moments made extraordinary thanks to all the ways that Hue can be used. Add a load of benefit-focussed mini films, a thumping track and a dog in a tracksuit and BOOM you have yourself a global brand campaign.
Brand: Philips Lighting Hue
Creatives: Peter van Rij, Martijn van Marle, Tolga Bueyuekdoganay, Jacques Massardo, Ross Fowler, Nick van Wagenberg, Nevil van Outheusden
Designer: Paul Duijser
Agency Producer: Swantje Hoppe
Production Company: Caviar Brussel
Service Production Company: Alibi Films Lisbon
Director: Dent de Cuir
DoP: Damien Avecedo
Editor: Martin Leroy, Gert van Berckelaer
Colour Grader: Emiliano Serantoni
Post: Caviar Brussel
Sound: Stainless Sound
EVERYTHING CHANGES WHEN YOU LISTEN
Sennheiser needed to grow from their niche audiophile audience into a younger and more mass-premium market. We led with an insight that applies to so much in life, not only when you experience Sennheiser Momentum headphones.
Our first work on the Everything changes when you listen platform introduces listeners and shows what sets them apart from those who just hear. With relatable insights and a fresh tone, social teasers led people to the hero film. Are you a listener?
Creatives: Jacques Mossardo, Ross Fowler, Nick van Wagenberg, Nevil van Outheusden
Agency Producer: Swantje Hoppe, Sanne Groot
Production Company: Hobby Film
Service Production Company: Smokin’Gun Productions
Director: Torben Kjelstrup
Director of Photography: Snorre Ruhe
Editor: Peter Brand, Blake Huber
Colour Grader: Scott Harris
Music: Sizzer, Antfood
Sound: Stainless Sound