PHILIPS HUE * GLOBAL BRAND CAMPAIGN
GLOBAL BRAND CAMPAIGN
Dawn light. Sun light. Moon light. Star light. So far, so familiar. But what’s a deep sea light, goal light, or a not this house light?
This campaign shows the world that Philips Hue is all about any light you can imagine… you just need to give them a name. A launch film, more music video than ad, hits us with a series of everyday moments made extraordinary thanks to all the ways that Hue can be used. Add a load of benefit-focussed mini films, a thumping track and a dog in a tracksuit and BOOM you have yourself a global brand campaign.
Brand: Philips Lighting Hue
Creatives: Peter van Rij, Martijn van Marle, Tolga Bueyuekdoganay, Jacques Massardo, Ross Fowler, Nick van Wagenberg, Nevil van Outheusden
Designer: Paul Duijser
Agency Producer: Swantje Hoppe
Production Company: Caviar Brussel
Service Production Company: Alibi Films Lisbon
Director: Dent de Cuir
DoP: Damien Avecedo
Editor: Martin Leroy, Gert van Berckelaer
Colour Grader: Emiliano Serantoni
Post: Caviar Brussel
Sound: Stainless Sound