PHILIPS * TASTE A DUTCH MASTERJUICE
TASTE A DUTCH MASTERJUICE
We stole some priceless art from The Rijksmuseum and dropped it in a Philips blender. Now you can drink a masterpiece!
People ignore fruit and vegetables. 80% of us don’t get enough of them. This can lead to all kinds of serious health problems. Luckily, Philips believe there’s always a way to make life better. So, with Dutch MasterJuices, we teamed them up with The Rijksmuseum to put fruit and vegetables back in the picture. To grab people’s attention, we stole priceless fruit from the museum – then threw it in a Philips blender. Then we made some little social films to let people create their own healthy dose of art at home.
Creatives: Peter van Rij, Martijn van Marle, Jacques Massardo, Ross Fowler, Nick van Wagenberg, Nevil van Outheusden, Helen Fernando, Djajant Hanenberg
Agency Producer: Swantje Hoppe, Mariska Fransen, Joshua Fenton
Production Company: CAM DAVID
Service Production Company: We Film, Dare Creative,
Director: Joost van Herwijnen, Joeri Holsheimer
DoP: Joost van Herwijnen
Cannes Lions International Festival of Creativity 2018
Bronze, PR Lions (Use of Events & Stunts): “Dutch Masterjuices” for Royal Philips with Ogilvy
Bronze, Direct Lions (Consumer Durables): “Dutch Masterjuices” for Royal Philips with Ogilvy