PHILIPS * TASTE A DUTCH MASTERJUICE

PHILIPS

TASTE A DUTCH MASTERJUICE

We stole some priceless art from The Rijksmuseum and dropped it in a Philips blender. Now you can drink a masterpiece!

People ignore fruit and vegetables. 80% of us don’t get enough of them. This can lead to all kinds of serious health problems. Luckily, Philips believe there’s always a way to make life better. So, with Dutch MasterJuices, we teamed them up with The Rijksmuseum to put fruit and vegetables back in the picture. To grab people’s attention, we stole priceless fruit from the museum – then threw it in a Philips blender. Then we made some little social films to let people create their own healthy dose of art at home.

CREDITS

Brand: Philips
Agency: Ogilvy
Creatives: Peter van Rij, Martijn van Marle, Jacques Massardo, Ross Fowler, Nick van Wagenberg, Nevil van Outheusden, Helen Fernando, Djajant Hanenberg
Agency Producer: Swantje Hoppe, Mariska Fransen, Joshua Fenton
Production Company:  CAM DAVID
Service Production Company: We Film, Dare Creative, Jelier en Schaaf
Director: Joost van Herwijnen, Joeri Holsheimer
DoP: Joost van Herwijnen
Post Prodoction: Compound
Music: Massive Music, MacLoud
Editor: Nicholas Samuel Koon Lim

AWARDS

Cannes Lions International Festival of Creativity 2018

Bronze, PR Lions (Use of Events & Stunts): “Dutch Masterjuices” for Royal Philips with Ogilvy
Bronze, Direct Lions (Consumer Durables): “Dutch Masterjuices” for Royal Philips with Ogilvy