BLOKKER * BLOKKER HEEFT HET IN HUIS

BLOKKER

BLOKKER HEEFT HET IN HUIS

Blokker, once market leader in household products, was fading. It wasn’t connected with nowadays families anymore.

Maybe only with your mom. But the thing is, your mom was right all along about Blokker. This brand knows how families roll and what they need. Still do. All they needed was un upgrade. Simply by staying true to who they are. This portrait of more than 30 families captured their relevance.

CREDITS

Brand: Blokker
Agency: Ogilvy
Creatives: Bert Kerkhof , Ivar van den Hove, Peter van Rij, Martijn van Marle
Agency Producer: Swantje Hoppe,
Production Company: Smarthouse Films, Danielle Guirguis, Anouk Scheffens
Director: Roel Boorsma
Postproduction: Captcha
Music: Massive Music