• JILLZ * JILLZ LOVES FOOTBALL

    JILLZ

    JILLZ LOVES FOOTBAL

    The Jillz Loves Football Campaign won the ‘Pop The Campaign Award’ for Best World Cup hightlighter. We were able to create a lot of buzz with a consistent message around the brand. Our flirty barmen and sexy apple-pickers received instant online fame, with several dedicated fan pages, fan mail and scores of women trying to find out where they lived. Thousands of viral invitations and our TVC’s and making off films were frequently viewed and shared.

    Heineken’s new Sparkling Cider, Jillz, was developed for women by women. It all came down to female empowerment and breaking free from limiting social conventions for women, especially regarding female sexuality. Jillz didn’t target women as housewives, sex kittens, bimbos or bitches, yet as sexual adventurers. By using male eyed candy and a lot of tongue and cheek naughty metaphors, Jillz broke away from the typical female stereotypes.

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    CREDITS

    Brand: Jillz
    Agency: Miesiyu
    Creatives: Wencke van Amstel, Daniel Samama, Tim de Waard, Wouter Boon
    Executive Producer: Swantje Hoppe
    Production Company: Cyclone Films
    Director: Marc Kubbinga, Wencke van Amstel
    DoP: Ram
    Editor: Martin Heijgelaar
    Post: Hectic Electric
    Music: Steve Johnsen, Joep Beving
    Sound: Nick Smith

  • JILLZ * SPARKLING CIDER SPRINKLER

    JILLZ

    SPARKLING CIDER SPRINKLER

    Heineken’s new Sparkling Cider, Jillz, was developed for women by women. It all came down to female empowerment and breaking free from limiting social conventions for women, especially regarding female sexuality.

    Jillz didn’t target women as housewives, sex kittens, bimbos or bitches, yet as sexual adventurers. By using male eyed candy and a lot of tongue and cheek naughty metaphors, Jillz broke away from the typical female stereotypes.

    video
    video

    CREDITS

    Brand: Jillz
    Agency: Miesiyu
    Creatives: Wencke van Amstel, Wanda van Damme
    Executive Producer: Swantje Hoppe
    Service Production Company: Orange Films
    Director: Paul Vos
    Director of Photography: Terence Maritz
    Editor: Kevin Whelan, Martin Heijgelaar
    Colour Grader: Moving Picture Company
    Postproduction: Hectic Electric
    Music: Sizzer
    Sound: Wave Studios

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