JILLZ * SPARKLING CIDER SPRINKLER

JILLZ

SPARKLING CIDER SPRINKLER

Heineken’s new Sparkling Cider, Jillz, was developed for women by women. It all came down to female empowerment and breaking free from limiting social conventions for women, especially regarding female sexuality.

Jillz didn’t target women as housewives, sex kittens, bimbos or bitches, yet as sexual adventurers. By using male eyed candy and a lot of tongue and cheek naughty metaphors, Jillz broke away from the typical female stereotypes.

CREDITS

Brand: Jillz
Agency: Miesiyu
Creatives: Wencke van Amstel, Wanda van Damme
Executive Producer: Swantje Hoppe
Service Production Company: Orange Films
Director: Paul Vos
Director of Photography: Terence Maritz
Editor: Kevin Whelan, Martin Heijgelaar
Colour Grader: Moving Picture Company
Postproduction: Hectic Electric
Music: Sizzer
Sound: Wave Studios