ADIDAS * ULTRABOOST 20 GOODBYE GRAVITYl

ADIDAS

ULTRA BOOST 20 GOODBYE GRAVITY

Drawing parallels with the construction of a space shuttle in which every part has a unique purpose, each element in the adidas Ultraboost 20 has been maximized for a specific performance-driven function, allowing athletes to elevate their performance to new heights. The new model, marking adidas’ partnership with ISS U.S. National Lab, arrives with a commanding spot directed by Salomon Ligthelm

CREDITS

Brand: Adidas
Agency: TBWA\NEBOKO
Creatives: Thomas Julien, Andre Gray
Agency Producer: Ezra Xenos
Production Company: HALAL Amsterdam
Producer: Job Sanders, Swantje Hoppe
Executive Producer: Gijs Determeijer
Service Production Company: AprilMay, 247
Director: Salomon Ligthelm
Director of Photography: Daniel Lucas Bouquet
Editor: Rigel Kilston, Lyon Pol, Splash Studios
Postproduction: Salem-X
Sound: Greg Niemand, Mount Audio