Sparta aims to strengthen and further expand its position as the largest electric bicycle brand in the Netherlands.

In collaboration with TBWA\NEBOKO as creative partner. The first fruit of this collaboration is a striking commercial. The associated campaign style will be rolled out further in the course of the year, both online and in store material.

This summer, Sparta is putting a number of specific models in the spotlight. Together with its retailers, the brand is organizing attractive discount campaigns to further enthuse customers.