With the campaign “Kom Maar Op Met De Toekomst” (Come On With The Future), Rabobank wants to show that it makes courageous choices and is ready for what is to come. The campaign, developed with Ogilvy, focuses on the Dutch public and emphasizes Rabobank’s role in innovation and sustainability. In doing so, the bank positions itself as a progressive and committed financial partner that contributes to a better future. The message is that Rabobank actively thinks along and invests in solutions that help both entrepreneurs and society move forward.