The 2022 Philips One by Sonicare commercial, titled One Up Your Brushing, is a playful and modern campaign that redefines brushing. With a vibrant style and energetic music, the commercial targets a young audience looking for convenience and style in their daily routine. The electric toothbrush is presented as compact, trendy and easy to use, ideal for on the go. The colorful design and focus on technology make the product attractive and fun. The message is clear: upgrading to the Philips One is not only a smart choice, but also a stylish one.
commercial
Philips
Sonicare One
Year
2022
Brand
Agency
Production Company
Management
Director
Director
Director
Julian Weber
DoP
Julian Weber
First Assistant Director
Second Assistant Director
Jurre Wieten
First Assistant Camera
Second Assistant Camera
Steadicam Operator
Drone Operator
Content Producer
Content Producer
Music
Gaffer
Berend Hans Holtkamp
