KPN has started the campaign concept ‘Generation KPN’. In the campaigns within this theme, KPN shows how everyone in the Netherlands, in their own way, uses the possibilities that KPN offers. And how everyone is part of Generation KPN. In the two introductory campaigns of Interactive TV in 2010, we show what the possibilities of Interactive TV can mean for you in daily life. We do this by always putting one of those possibilities in the spotlight. In this case: being able to share memorable TV moments with others, because you can easily watch them again with Programma Gemist.
