The Kips ‘Hands Off’ commercial promotes the Vega Paté as being just as tasty, or even tastier, than traditional paté. The commercial suggests that it is so tasty that it is hard to keep your hands off it, even when left unattended. The production was carried out by Freddy, with Bodhi Le Belle as director and Jorrit Garretsen as Director of photography. The creative concept emphasises the irresistible taste of the Vega Paté, encouraging the viewer to try it for themselves.

