The commercial ‘KFC U Later’ marks the moment to drop everything and run to KFC for a tasty deal. In this first commercial, two women compete for the same item of clothing. One of them distracts the other by pointing at the ‘super tasty new fries’ from KFC. Seduced by temptation, the other runs away, still shouting ‘KFC U Later’. In the meantime, the first woman enjoys her won dress undisturbed, while the other enjoys a delicious fries at KFC. The campaign plays on humor and seduction to attract customers.