The Heineken commercial for the Holland Heineken House during the 2006 Winter Olympics in Turin shows three former Dutch Olympic speed skating champions who have never visited the Holland Heineken House. In the commercial, they prepare to experience it after all.

The Holland Heineken House has been the official meeting place for Dutch supporters, athletes and other stakeholders during the Olympic Games since 1992. It is organized by Heineken in collaboration with NOC*NSF and serves as a home base for Dutch fans and athletes