Founder Henry Ford famously stated that Ford was a company that was ‘Opening the highways to all mankind’. It meant transportation shouldn’t only be available for the elite, but for everyone. Unfortunately, in today’s world, people still aren’t always treated as equally as they should be. Research showed that in the Netherlands, 55% of handicapped people were unable to find a job.
Case
Ford
The Ford Handicab
Year
2017
Brand
Agency
Creatives
PETER VAN RIJ | MARTIJN VAN MARLE
Art Director
Copywriter
Producer
SWANTJE HOPPE | PAULINE KOEMAN | VANESSA JANSSEN
Account Manager
Holy Fools Producer
Client Service Director
Head of Influence
Account Manager
JOOST VAN DER POL
