The 2010 Albert Heijn Toy Story commercial capitalized on the popularity of the film Toy Story 3. The commercial showed beloved characters such as Woody, Buzz Lightyear and Jessie who ended up in a supermarket adventure. The setting was a cheerful Albert Heijn store, where the toy figures worked together to overcome funny obstacles. It all revolved around a savings campaign in which customers could collect mini toy figures from the Toy Story world. The colorful animation and humorous interactions between the characters appealed to young and old. The commercial emphasized the fun of saving, while combining the nostalgic feeling of Toy Story with the familiarity of Albert Heijn.