After the huge success of the football stickers earlier this year, Albert Heijn will be starting a new campaign that is all about football.

From Monday 21 September 2009 to Sunday 11 October 2009, customers will receive a card with 6 puzzle pieces for every €10 spent on groceries. These pieces are part of a unique Eredivisie puzzle that depicts today’s football stars as the heroes of the 1950s, the period in which the Eredivisie started. When customers have collected all 144 pieces of the puzzle, the image is complete. The Netherlands will be enjoying a traditional puzzle again in the coming period.