Commercial

Albert Heijn

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The Albert Heijn Hamster Weeks are a well-known promotional campaign of the supermarket chain, where customers can benefit from various offers and discounts. In this specific commercial, developed by TBWA\NEBOKO and produced by Caviar under the direction of Yoes Benli, the message is conveyed in a humorous and creative way.

The commercial shows the iconic hamsters involved in various situations, such as searching for eyewitnesses, which is a playful nod to the ‘hoarding’ of products during the promotional period. The hamsters have been a symbol of this campaign for years and contribute to its recognisability and popularity.

The Hamster Weeks campaign has had various creative expressions over the years, such as the introduction of new characters and storylines, to keep the audience’s attention and increase involvement.

Overall, the commercial emphasises the benefits of the Hamster Weeks and encourages customers to take advantage of the offers at Albert Heijn.

Year

2009

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