In the Albert Heijn commercial “Discover Asian Wok” the viewer is invited to experience Asian cuisine at home. The commercial shows fresh ingredients and authentic wok dishes, with an emphasis on the ease and speed of preparing these meals. Albert Heijn presents a range of products that make it easy to discover and combine various Asian flavours. The campaign emphasises the pleasure of cooking and sharing exotic dishes with friends and family, and encourages customers to embark on new culinary adventures using the ingredients available in the supermarket.