Hamsteren missie’ is an advertising campaign by Albert Heijn. This commercial uses the well-known ‘hamsteren’ theme, encouraging customers to stock up on products during special offers. The term ‘hamsteren’ refers to stocking up on supplies, which Albert Heijn uses in a humorous way to encourage customers to buy more during the promotional period. The campaign emphasizes the benefits of taking advantage of discounts and stocking up for future needs.