In the Albert Heijn commercial Cheese Board, Harry enthusiastically walks through the supermarket with a giant cheese board. With his infectious energy, he introduces customers to a wide range of cheeses. He offers tastings, shares tasty tips and emphasises the versatility of the cheeses. The playful atmosphere and Harry’s charming clumsiness make the commercial light-hearted and humorous. His cheerful interaction with customers, combined with the recognisable setting of Albert Heijn, ensures an accessible and cosy tone. The message is clear: with the Albert Heijn cheese board, you bring flavour, atmosphere and cosiness to every drink or special occasion.