The Albert Heijn “Het Beste Idee” advertising campaign from 2010 invited customers to share their innovative product ideas. This initiative was linked to the television program “Het Beste Idee van Nederland”, in which ingenious participants presented their creations.
Supermarket manager Harry, played by actor Harry Piekema, played a central role in the campaign. He responded enthusiastically to the creative suggestions of customers, ranging from smart packaging to surprising product concepts. This approach stimulated customers to actively think about improvements and emphasized Albert Heijn’s drive for innovation and customer involvement.
The playful and accessible tone of the advertisement made it recognizable and popular with the public, with an emphasis on joint innovation and positioning Albert Heijn as a progressive supermarket