The Albert Heijn commercial “Growing up with the dishes of Orange” is about encouraging healthy eating among children, linked to the theme of football. In the commercial, national coach Louis van Gaal and assistant Danny Blind appear as scouts looking for new football talent. They observe children playing full of energy, which is linked to eating healthy meals. The humorous approach, with Van Gaal’s stern look and Blind’s serious approach, creates a light-hearted tone. The message emphasizes that healthy eating helps children grow big and strong.