Commercial

Albert Heijn

Beesie

Beesies are figurines that were distributed by the supermarket chain Albert Heijn during the 2010 World Cup. They are a sequel to the Wuppies from 2006 and the Welpies from 2008.

A Beesie is orange, dark blue, red or white. Exactly in the colours of the Dutch flag and the orange pennant. Around the time of the 2010 World Cup, customers at Albert Heijn received a Beesie for every 10 euros. Their larger versions are Big Beesies. This was a hand puppet, but also a scarf. Big Beesies were for sale for about 2 euros. In a commercial for Albert Heijn, two Big Beesies were seen with Harry Piekema singing the song Schouder aan Schouder by Guus Meeuwis and Marco Borsato. The name Beesie comes from an animal that lives in South Africa. The people of South Africa call these animals Beesies.

Year

2010

Creatives

JEROEN VAN DE SANDE | SANDER VOLLEMAN | JOEP DRUMMEN| FLORIS HULSMAN | SERGE VAN WIJNGAARDEN | JOPPE TIELENS | JORN KRUIJSEN | DIEDERICK KOOPAL | NIELS DE KUIPER | MATTHIJS SLOT | STHEPHAN GONNISSEN | CHRISTIAN PEETERS

Agency Producers

SWANTJE HOPPE | LOTTE DE ROOIJ

Production Company
Editor

MARTIN HEIJGELAAR | GERT-WILLEM VISSER

Music

GUUS MEEUWIS | JAN WILLEM ROZENBOOM | JW ROY | MARCO BORSATO