HEINEKEN * COOL CAN

HEINEKEN

COOL CAN

Heineken developed a new beer can. The Heineken Cool Can was designed for beer that was sold cooled, in order to keep it nice and cold. A multi-level online game was developed featuring Cool Canny, an Atari-style character.

All other media directed traffic towards the game site, keepthecancool.nl. The game site informed the audience about the new product and, at the same time, provided branded entertainment. In addition, players had the opportunity to win a Cool Can fridge.

CREDITS

Brand: Heineken
Agency: TBWA\NEBOKO
Creatives: Maarten Dobbelaar, Wencke van Amstel
Agency Producer: Swantje Hoppe
Production Company: Bonkers
Director: Werner Damen
DoP: Jeroen Boom
Editor: Hectic Electric
Music: Cablejuice
Sound: FC Walvish