ZALANDO

NYR SPORTS CAMPAING

New year’s resolutions. We love them. Every year we tell ourselves we’ll do things differently this year. Or at least for a while. Sports are usually high on the list of popular resolutions, and this year is no different.

So for this new year’s resolution sports campaign, Zalando isn’t pushing you out of your comfort zone. It’s a call to embrace it. Whether you’re training for a marathon outside or doing your exercises right at home: as long as you’re doing it your way, you’re doing good.

With empowering real people to be in their zone while working out, Zalando continues to spread the message that everyone is free to be exactly who they are, regardless.

CREDITS

Brand: Zalando
Agency: SuperHeroes Amsterdam
Creatives: Niels Straatsma, Sharon Goldstoff, Ola Syse
Agency Producer: Angélica Pangat, Severien Jansen
Production Company: HALAL
Producers: Swantje Hoppe, Rose Donoghue
Director: Rogier Vijverberg
Director of Photography: Louis Mackay
Editor: David Graham
Colour Grader:  The Compound
Sound: Stainless Sound