PRORAIL

PROFAIL

Railway company ProRail is super innovative and the most punctual in Europe. Their many online haters suggest otherwise. We went after some of the most notorious. We used the hate to become more loved: thanking haters for their ‘inspiration’ and the innovations it sparked. Where would ProRail be
without them?

CREDITS

Brand: Prorail
Agency: Ogilvy
Creatives: Paul Wagenmaker, Arnoud Robbe, Ervin Ramratten, Helen Fernando, Michael Jansen
Agency Producer: Swantje Hoppe, Ratna Soetrisno
Production Company: CCCP
Director: Chris Vijn
Director of Photography: Mattias Schut
Editor: Joshua Menco, Joshua Fenton
Music: Lab-3
Sound: Lab-3