TASTE A DUTCH MASTERJUICE
We stole some priceless art from The Rijksmuseum and dropped it in a Philips blender. Now you can drink a masterpiece!
People ignore fruit and vegetables. 80% of us don’t get enough of them. This can lead to all kinds of serious health problems. Luckily, Philips believe there’s always a way to make life better. So, with Dutch MasterJuices, we teamed them up with The Rijksmuseum to put fruit and vegetables back in the picture. To grab people’s attention, we stole priceless fruit from the museum – then threw it in a Philips blender. Then we made some little social films to let people create their own healthy dose of art at home.
Creatives: Peter van Rij, Martijn van Marle, Jacques Massardo, Ross Fowler, Nick van Wagenberg, Nevil van Outheusden, Helen Fernando, Djajant Hanenberg
Agency Producer: Swantje Hoppe, Mariska Fransen, Joshua Fenton
Production Company: CAM DAVID
Service Production Company: We Film, Dare Creative,
Director: Joost van Herwijnen, Joeri Holsheimer
DoP: Joost van Herwijnen
Cannes Lions International Festival of Creativity 2018
Bronze, PR Lions (Use of Events & Stunts): “Dutch Masterjuices” for Royal Philips with Ogilvy
Bronze, Direct Lions (Consumer Durables): “Dutch Masterjuices” for Royal Philips with Ogilvy
GLOBAL BRAND CAMPAIGN
Dawn light. Sun light. Moon light. Star light. So far, so familiar. But what’s a deep sea light, goal light, or a not this house light?
This campaign shows the world that Philips Hue is all about any light you can imagine… you just need to give them a name. A launch film, more music video than ad, hits us with a series of everyday moments made extraordinary thanks to all the ways that Hue can be used. Add a load of benefit-focussed mini films, a thumping track and a dog in a tracksuit and BOOM you have yourself a global brand campaign.
Brand: Philips Lighting Hue
Creatives: Peter van Rij, Martijn van Marle, Tolga Bueyuekdoganay, Jacques Massardo, Ross Fowler, Nick van Wagenberg, Nevil van Outheusden
Designer: Paul Duijser
Agency Producer: Swantje Hoppe
Production Company: Caviar Brussel
Service Production Company: Alibi Films Lisbon
Director: Dent de Cuir
DoP: Damien Avecedo
Editor: Martin Leroy, Gert van Berckelaer
Colour Grader: Emiliano Serantoni
Post: Caviar Brussel
Sound: Stainless Sound